Once it’s bit, the fuse is lit.

This project was a blast (see what I did there?) to work on. The client really let us run wild. You can’t see it in the photo, but you open the box with a little tear strip that wraps around the middle. It’s made to look like a little fuse, with a “BANG!” at the end.

CAUTION. PELIGRO. Explosive flavor. Hold in hand after biting.

This piece was selected for AIGA 365, and is part of the AIGA Design Archives. It also won a Gold Austin Addy in 2009.

Work done while at McGarrah Jessee.