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Granted, the design on this Frost Bank campaign is pretty simple. But I also acted as copywriter on this project, which I’m proud of. I’m also proud of Frost for approving an ad with a huge headline that reads “WE WANT ALL YOUR MONEY”. Pretty bold.
If you click through the images, the last two show a flowchart of what happens when you call Frost vs “the other guys.” Frost doesn’t have an automated answering system; real people answer their phones. We wanted to express that key benefit in a compelling way, so we called a competitor bank and diagrammed the ridiculousness of their system. That turned out to be quite a task, and we couldn’t even fit the whole mess in the ad. If you pressed “2″ for Business Accounts, there was an entirely different maze to get lost in. I think most people can relate.
The flowchart ad won a 2012 Silver Obie and a Silver Addy locally.
Fantastic campaign and I love the simplistic aesthetic — with those headlines, anything else would just clutter the message. I remembered the ads vividly, but not the name of the bank — glad I found your site.
Any way I could purchase a hard copy of the flowchart? It’s an excellent piece of advertising.
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