Granted, the design on this Frost Bank campaign is pretty simple. But I also acted as copywriter on this project, which I’m proud of. I’m also proud of Frost for approving an ad with a huge headline that reads “WE WANT ALL YOUR MONEY”. Pretty bold.
If you click through the images, the last two show a flowchart of what happens when you call Frost vs “the other guys.” Frost doesn’t have an automated answering system; real people answer their phones. We wanted to express that key benefit in a compelling way, so we called a competitor bank and diagrammed the ridiculousness of their system. That turned out to be quite a task, and we couldn’t even fit the whole mess in the ad. If you pressed “2″ for Business Accounts, there was an entirely different maze to get lost in. I think most people can relate.
The flowchart ad won a 2012 Silver Obie and a Silver Addy locally.
I wanted to do something big to announce the birth of my second little one, so I made this life-size announcement that would show off the little bugger at full scale.
I also wanted to try some new techniques. I learned how to use a sewing machine to stitch the bindings, deckled the edges, and did a faux thermography on the cover and envelope. It was kind of a pain, but worth it. A lot like childbirth, I guess.
There’s nothing particularly amazing about the design of this grocery bag, but I’m proud of it for a couple of reasons:
1. I wrote the copy.
2. It lit up “the blogosphere” (yes, that’s a real word). I mean, who blogs about their grocery bags?
3. Sheer quantity – this was probably the largest print run of anything I ever designed. They’ve printed millions of these things, and they’re still being made.
The plastic version that I made, however, never actually got produced. I think it was a logistical issue, and not the fact that people don’t want to be reminded of dog poop when they carry their groceries.
Won a 2008 National Silver Addy
Featured in the 2009 Graphis Design Annual