ArtCrank is “a poster party for bike people”. Basically, creative types around Austin design bike-themed posters to sell, and the proceeds go to charity (the LiveStrong Foundation) and the artists (me). I’ve participated since 2012, and it’s always a fun creative outlet.
This particular poster was the grand prize winner of the 2013 Neenah UnShow, so it got a little shout-out in HOW magazine. I also got $1500! Thanks, Neenah.
Granted, the design on this Frost Bank campaign is pretty simple. But I also acted as copywriter on this project, which I’m proud of. I’m also proud of Frost for approving an ad with a huge headline that reads “WE WANT ALL YOUR MONEY”. Pretty bold.
If you click through the images, the last two show a flowchart of what happens when you call Frost vs “the other guys.” Frost doesn’t have an automated answering system; real people answer their phones. We wanted to express that key benefit in a compelling way, so we called a competitor bank and diagrammed the ridiculousness of their system. That turned out to be quite a task, and we couldn’t even fit the whole mess in the ad. If you pressed “2″ for Business Accounts, there was an entirely different maze to get lost in. I think most people can relate.
The flowchart ad won a 2012 Silver Obie and a Silver Addy locally.
I wanted to do something big to announce the birth of my second little one, so I made this life-size announcement that would show off the little bugger at full scale.
I also wanted to try some new techniques. I learned how to use a sewing machine to stitch the bindings, deckled the edges, and did a faux thermography on the cover and envelope. It was kind of a pain, but worth it. A lot like childbirth, I guess.
This piece was selected for AIGA 365, and is part of the AIGA Design Archives.
There’s nothing particularly amazing about the design of this grocery bag, but I’m proud of it for a couple of reasons:
1. I wrote the copy.
2. It lit up “the blogosphere” (yes, that’s a real word). I mean, who blogs about their grocery bags?
3. Sheer quantity – this was probably the largest print run of anything I ever designed. They’ve printed millions of these things, and they’re still being made.
The plastic version that I made, however, never actually got produced. I think it was a logistical issue, and not the fact that people don’t want to be reminded of dog poop when they carry their groceries.
Won a 2008 National Silver Addy
Featured in the 2009 Graphis Design Annual